Tuesday, 17 October 2017

  BUSINESS COMMUNICATION
from Mrs. Charisma Ayu Pramuditha, M.HRM


MISCOMMUNICATION IN ORGANIZATION

CHAPTER I
INTRODUCTION

1.1       Background Issues
          In the course of the activities of an organization will certainly involve many individuals because basically the organization is a group consisting of two or more people who have a specific goal to be achieved together. In an effort to achieve its objectives, within the organization there is interaction among its members across the line. Or it can be said as an interaction. Interaction is a process that involves communication with someone or more.
          Communication itself is a delivery of information either in the form of messages, ideas, or ideas to other parties to occur mutually affected between the two. Usually communication is done by  verbal language and non-verbal language. Some components of communication include:
            • The sender, is the sender of the message.
            • Message, is the content or intent to be conveyed to the other party.
            • Channels, is the medium of delivery of messages to other parties.
            • The recipient, is the party receiving the message from the sender.
            • Feedback, is the response obtained from the message delivered.
            • Protocol, the agreed rule of communication.
            In an organization, communication is one of the supporting factors in an effort to achieve a goal. Or even a communication can be analogy as a pillar of the main support organization. Because almost all activities of the organization takes place through communication between members. False communication can be a major problem for an organization because it can damage the organization's future plans.

1.2       Problem Formulation
The following is the problem formulation that will be discussed in this paper:
  1. What is the meaning of Miscommunication?
  2. How can miscommunication happen in Organization?
  3. What are the impact of miscommunication to Organization?
  4. How to solve the problem of miscommunication within the organization?

1.3       Objectives
The purpose of making this paper is as follows :
  1. Add insight for readers
  2. Can know the meaning of miscommunication
  3. Can know the negative impact of miscommunication for organization
  4. Can know how communication is have a effect for organization
  5. Can know how to solve the problem causes of miscommunication



CHAPTER II
THEORETICAL BASIS


2.1       Miscommunication
            Miscommunication is a process of delivering messages (ideas and ideas) from one participant to happen to affect each other between them. In general, communication is done using words that can be understood by both parties. Through communication, the attitude and feelings of a person or group of people can be understood by others.
        Miscommunication is common in communication between the two parties. Miss communication occurs usually because one party does not understand the message delivered by the other participant. Perhaps the language, or the spelling of the sentence or perhaps the knowledge of the two parties is not the same. Or it could be because of the media used.
            Miscommunication or more often called Miss Communication is a misunderstanding between the two sides in digesting the communication process, so that between the messages conveyed with received messages different interpretation or meaning. Miss communication can lead to the absence of goals or missions to be achieved.

2.2       Miscommunication can happen in Organization
There are many things can cause the occurrence of Miss communication :
  • Ineffective information delivery process.
        Sometimes the sender has difficulty in determining the best way to deliver the message to the recipient, so the message is interpreted wrongly by both parties.
  • Ambiguity of information, make a difference between both parties (sender and recipient).
         This means information that the message is interpreted differently between the recipient and the sender so that is not as expected.
  • Less competent recipients in terms of information submitted.
       In an informed delivery, the recipient is required to interpret the exact meaning of the information or message it receives.

  • The recipient's hesitancy to ask again about the message delivered.
            In some cases, sometimes the recipient of the message is very reluctant to want once more to get the information conveyed by the sender, one reason is because the recipient feels confident what is meant by the sender.

2.3       Impacts of Miscommunication to Organization
Miscommunication can be effect that can influence the Organization, There are many negative impact can arise because of it : 
  • Decreased productivity 
         When you do not clearly communicate goals and tasks, employees are not doing their job as you see fit. Even if you communicate well with your employees, but they have a poor way of communicating with each other, productivity will be affected. The wrong work will waste time and energy.
  • Low efficiency
               Poor communication both oral and written, can hinder the efficiency of a particular organization or department. For example, email messages are ambiguous or unclear and require clarification, documents that need to be rewritten due to errors, or less informational presentations and discourses, can affect the work flow in the company. Effective business communication skills are essential to successfully complete a project. When several employees or corporate departments work together to complete a large project, without implementing clear communication practices, the company's project will be slow and inefficient to complete.

  •        Employee morale 
             A highly communicative and collaborative work environment encourages employee productivity, creativity and inspiration. If communication skills are bad, employees are less enthusiastic about doing their job and will question the value of the product. Poor business communication skills will also decrease employee motivation because they feel compelled to attend a boring presentation where they are given vague instructions about the project and the target.

  •        Reduced Innovation 
               When employee morale has weakened, innovation has decreased. If poor communication skills result in the handling of inadequate important projects, this can undermine the company's innovation and capacity to make a positive contribution to society. Because the team's capacity to innovate matches the leader's capacity to communicate new directions, ideas, and improvements


2.4       Problem Solve of Miscommunication in Organization
Every problem have solutions, miscommunication also have problem solving :
  • Recognizing conflict.
         This step is the first step to resolve the conflict early. Without conscious recognition that conflict has occurred the problem will never be resolved. The wisdom of all parties is indispensable in this process.
  • Identify actual conflicts.
            This activity is very necessary and requires special skills. Conflict may arise from the source or root of a particular problem, but the problem becomes a conflict if it is not managed with good emotion. Therefore, it is necessary to sort out which is the core problem and which is the problem because of emotional things. The core problem is the underlying problem of conflict whereas emotion only confuses the problem.
  • Listen to all opinions or points of view of the actors involved.
            Simply put, do with opinions and suggestions or sharing by involving all parties involved in the conflict to express their opinions. Avoid judging right or wrong opinions as this only exacerbates the problem and keeps away from the solution. Focus on facts and behavior, not on feelings or personal / personal elements.
  • Together looking for the best way to resolve the conflict.
            Take an open discussion to broaden the insights and information and alternative solutions to foster mutual trust and healthy relationships among all those involved in the conflict.
  • Get agreement and responsibility to find solutions.
                Encourage the parties to the conflict to work together to solve problems appropriately. Make all parties feel calm and feel needed and need each other. One effective way is to position each other on the other person's role.

  •        Schedule follow-up sessions to review the resulting solutions.
            Giving responsibility for implementing a solution requires a strong commitment. Therefore it is necessary to review the resulting solution to determine the level of effectiveness of the solution.



2.5       Sample Case





The Construction Contractor of Ibis Hotel Stubbornly Continues Development.
Saturday, September 30th 2017 Berita Pagi News Paper

            Thamrin Group's party violated the agreement on the suspension of the construction of the Ibis Hotel on the road Lieutenant Colonel Iskandar, village of 15 ilir, district ilir east I, Palembang. Evidenced by the activity of workers on the 5th floor of the hotel development.
            Previously the DPRD of Palembang City, related SKPD and Thamrin Group have agreed to stop the construction of Ibis Hotel before IMB No. 640 / IMB / 1120 / BPM-PTSP / 2016 on behalf of Gunawati Pandarmi O / PT Indo Citra Mulia in revision. The agreement was made on 5 September 2017 ago.
            Based on the observation in the field, Friday (29/9) seen worker activity on the 5th and 8th floor. In fact, a few days ago the position of tower crane moved from its original position when stopped, that is, facing Hotel Wisata. In addition, observed the previous day there is the activity of four-wheeled vehicles in the form of truck carrying something from within the building site. Against this activity, recognized Dayat, an Ibis Hotel construction worker, there has been activity since the last 5 days after his leave of absence.
            "I just leave the mas but it's working again now," said Dayat met at the construction site of Ibis Hotel, Friday (9/29). The same thing was revealed by the supervisor of Construction Partner Contractor, Jajang. According to him, the activity has been running since 5 days ago for getting orders from the Thamrin. It just does not work full as usual but rather focuses on repairs for damage and location cleaning activities
            He mentioned that the work must be working and he claimed not to know there is any problem so that some time and then the activity is stopped. However, jajang denied if the tower crane has been operated, if there is a position that changed it because there is a wind. "Currently tower crane operators are on leave so how to operate," he said. Separately, the chairman of Commission II of the DPRD of Palembang City, Chandra Darmawan, said that if there is any development activity, the licensing has not been fixed, it does not follow the rules and it will recommend to revoke the IMB. "Soon we will call the relevant parties to the next meeting to discuss this matter," he said yesterday. Meanwhile, the secretary of the investment and one-stop service (DPM-PTSP), Yan Sabar Sihotang said, there is currently no revision related to the development permit of Ibis Hotel Palembang. "Currently there is no data entered in our system related to the revision of the Ibis Hotel development permit. Or the filing of the proposed revision Thamrin, "he said. As is known, City Council of Palembang re-issued a recommendation, related to the discontinuation of Ibis Hotel development. This means that the development activities of Thamrin Group's hotels can not be continued until all revisions of licensing requested by the people's representatives have been fulfilled and are legally issued related offices.


  • Analysis :
       The construction of the Ibis Hotel located on the letkol iskandar street is a project run by the Thamrin Group Company. Construction of the Hotel has been running for some time ago. However, after the project has been running for some time, the implementation of Thamrin Group's Ibis Hotel project must be stopped. On September 5, 2017, the Thamrin Group Company and the DPRD of Palembang City have agreed to suspend activities on the Ibis Hotel project temporarily. Agreement made due to the absence of data revision permit Ibis Hotel project owned by Thamrin Group or file submission project development. Thamrin This means that the Group is unable to continue development activities Hotel Ibis until all the revised data permissions requested by Parliament have been fulfilled and validly issued relevant agencies. On September 29th, there was activity on the 5th and 8th floors of the Ibis Hotel project and the position of the moving crane tower. This resulted in Miscommunication between the employee and the Thamrin Group so that the employee was only told to work and did not know about any temporary project termination. Thamrin Group is therefore considered to violate agreements that have been made between intentionally or unintentionally.

  • Solutions:
          Completion can be done by Thamrin Group is to come and meet the completeness of the file on Ibis Hotel project permit, also inform employees about the problems that occur by giving leave to employees in order to maintain the common interest so that no misunderstandings resulting from miscommunication between parties Thamrin Group which lacks clearer information to employees so when asked about problems that occur, employees do not know at all because there is no further notice. Once all the files are complete and approved, the Thamrin Group proceeds with the construction of the Ibis Hotel project which will facilitate the development process of the project.
There area  view things that can be problem solve :
  1. Establish a structured information system, in order to avoid errors in communication. For example, by making a board or announcement through the loudspeaker.
  2. Create two-way communication between superiors and subordinates to be lancer and harmonious, for example by making regular meetings, because with two-way and intense communication will reduce the problems in the field.
  3. Provide training in communication to superiors and employees, training will provide new knowledge and knowledge for every individual in the organization and minimize problems in terms of communication Usually the problem arises because the environment is less conducive in a company. For example, poor light conditions, or poor circulation, and high room temperatures are likely to increase one's emotions, so the condition of the environment should also be noted



CHAPTER 3
FINAL
3.1       Conclusions
            Communication has become an integral part of every aspect of our everyday life as human beings. Nevertheless, we still hear so often the term "miscommunication" which refers to the failure of communication so that intent and will can not be conveyed properly, or even misconstrued so as to cause the name "misunderstanding". Any communication or miscommunication is common. Sometimes it can happen because of our unconsciousness. Miscommunication can make the effectiveness of an organization's work to decrease, so that the work time of the organization is reduced. Miscommunication in an organization absolutely can happen, how an organization anticipate and minimize it on the inter-line organization, so the impact caused by mis communication is not too bad for the organization.


3.2       Criticism and Advice
            Within an organization, it is important to smooth the process of delivering information from one area to another covering all areas within the organization. This is done so that there is no misunderstanding (miscommunication) that occurred caused by lack of information and misinformation obtained. So the comfort and effectiveness of performance at the company will also come down. In doing so, it is very good for the company to set up an effective and actual delivery system that covers all divisions for the smoothness of the company's own rate.





BIBLIOGRAPHY



Thursday, 5 January 2017

Tugas Manajemen Pemasaran STIE MDP
Yang diberikan oleh Ibu Charisma Ayu



Mengamati dan Menganalisis Iklan di TV serta memberikan Inovasi

1.     Chips Ahoy

Image result for chips ahoy

          Iklan Chips Ahoy merupakan iklan yang dibuat dengan menggunakan warna cerah yang disertai animasi yang bergerak menyerupai biskuit yaitu menyanyi dan menari sambil membuat biscuit chips ahoy. Dengan kata-kata “Dibikin asik aja, ahoy baru chips ahoy” beriringan music yang terderngar lucu dan mudah diingat.

Ø      Strategi Pemasaran
a.   Analisis SWOT
§  Strength
Iklan Chips Ahoy merupakan iklan yang dibuat dengan unik yang berbeda dari iklan biscuit-biskuit yang juga telah ada di pasaran sehingga dengan iklannya yang lucu dan mudah diingat.
§  Weakness
         Pada iklannya Chips Ahoy hanya memakai animasi dan tidak memasukkan manusia sebagai pencicip dari biskuitnya.
§  Opportunity
            Chips Ahoy dapat menguasai pasar karena iklannya yang unik sehingga masyarakat penasaran Dan ingin mencoba rasa dari biscuit yang dibuat sambil di tarikan dan dinyanyikan oleh animasi biscuit.
§  Threat
         Banyaknya keluar produk biscuit baru yang memunculkan ide yang lebih baru dan lebih fresh.

b.   Segmentasi, Targeting, dan Positioning
·      Segmentasi
         yaitu semua golongan dari usia,jenis kelamin,pendidikan,dll juga setiap orang yang mempunyai karakter yang berbeda seperti kepribadian,kelas sosial,gaya hidup,dll. Dapat membeli dan menikmati biscuit chips ahoy.
·      Targeting
         Iklan Chips Ahoy menargetkan penjualan pada khususnya anak-anak,remaja, dan dewasa yang dalam masa produktif dengan pemenuhan akan kebutuhan yang tinggi dengan memasukkan produknya ke dalam supermarket,toko-toko,minimarker,serta warung-warung kecil.
·      Positioning
         Iklan Chips Ahoy menampilkan iklan yang berbeda dari iklan biscuit lainnya sehingga membangun posisi tersendiri di dalam masyarakat dengan sebuah brand yang memiliki iklan yang unik yang memunculkan kata-kata yang mudah diingat masyarakat yaitu "Ahoy baru chips ahoy".

Ø  Inovasi
              Untuk iklan Chips Ahoy selanjutnya, Chips ahoy dapat memunculkan animasi biscuit beserta karakter manusia seperti artis yang sedang terkenal dengan sebuah iklan yang menarik, sehingga orang akan lebih tertarik lagi untuk mencoba biscuit chips ahoy.


2.     Sprite

Image result for sprite

            Iklan yang hanya berisikan sebuah gelas kosong yang lalu diisi dengan minuman sprite di iringi dengan musik dan kata-kata yaitu “Hei guys ayo berfikir jernih apa iya dengan mencampur sendiri es batu, rasa lemon, dan gelembung bisa seenak dan senyegerin sprite? Boleh aja di coba? Tapi nyatanya susah menurut kamu info ini gak penting? Nyatanya kamu jadi nonton iklan ini selama lebih dari 20 detik dan sekarang kamu jadi haus dan pengen minum sprite. Sprite nyatanya nyegerin.

Ø  Strategi Pemasaran
a.   Analisis SWOT
§  Strength
         Iklan Sprite hanya berisikan gelas yang diisi dengan minuman sprite lalu ada suara seseorang yang berbicara diiringi music tetapi dengan ide seperti itu dapat membuat konsumen saling berkeinginan untuk membeli minuman sprite karena iklannya yang simple namun memiliki arti yang cara menyampaikannya sampai di masyarakat.
§  Weakness
         Kelemahan iklan sprite mungkin pertamanya masyarakat akan bingung dan menganggap iklan ini tidak penting, namun setelah beberapa kali melihat iklan baru lah masyarakat sadar dan pesan iklan sprite sampai di masyarakat.
§  Opportunity
         Sprite dapat menempatkan minuman nya di masyarakat dengan baik dibandingkan brand lain yang hanya biasa-biasa saja karena iklannya yag unik.
§  Threat
         Setelah munculnya ide seperti ini, pasti akan ada ide-ide unik lainnya yang akan bermunculan dan menjadi pesaing sprite.

b.      Segmentasi, Targeting, dan Positioning
·      Segmentasi
         yaitu semua golongan dari usia,jenis kelamin,pendidikan,dll juga setiap orang yang mempunyai karakter yang berbeda seperti kepribadian,kelas sosial,gaya hidup,dll. Dapat membeli dan meminum Sprite.
·      Targeting
         Sprite menargetkan penjualan pada khususnya anak-anak,remaja, dan dewasa yang dalam masa produktif dengan pemenuhan akan kebutuhan yang tinggi atau tidak menargetkan penjualan dan penkonsumsian terhadap masyarakat yang lanjut usia dengan memasukkan produknya ke dalam supermarket,toko-toko,minimarker,dan warung-warung kecil.
·      Positioning
         Yaitu sprite menampilkan iklan yang berbeda dari iklan minuman soda lainnya sehingga posisi sprie didalam masyarakat mempunyai posisi tersendiri, juga sprite mempunyai rasa minuman yang unik dengan takaran rasa yang pas dibandingkan dengan minuman sejenis sehingga masyarakat lebih memilih untuk meminum sprite.

Ø  Inovasi
        Sprite dapat membuat iklan dengan tetap memunculkan ide yang sama tetapi dengan memunculkan karakter manusia yang sedang membawa dan meminum sprite.


3.     Shampoo Sunsilk

Image result for sunsilk hitam

            Shampoo Sunsilk mempromosikan produknya dengan menampilkan penyanyi cantik dan terkenal yaitu Raisa, yang menampilkan rambut indah hitamnya setelah menggunakan shampoo sunsilk. Selain Raisa, Sunsilk juga bekerja sama dengan para pakar rambut didunia salah satu nya yaitu Thomas Taw  yang menyatakan bahwa shampoo sunsilk merupakan shampoo no.1 di dunia.

Ø  Strategi Pemasaran
a.   Analisis SWOT
§  Strength
         Iklan sunsilk didukung oleh pakar rambut dunia yaitu Thomas Taw sehingga dapat lebih meyakinkan masyarakat akan produk Sunsilk lebih bagus terhadap rambut dibandingkan dengan brand lain yang tidak memakai pakar rambut pada iklannya.
§  Weakness
         Shampoo Sunsilk belum tentu sama hasilnya setelah pemakaian shampoo nya seperti yang telah di tayangkan pada iklan di TV.
§  Opportunity
         Shampoo Sunsilk dapat menarik perhatian masyarakat dan bagi mereka yang mempunyai masalah terhadap rambutnya yang dapat menimbulkan ketidakpercayadirian terhadap diri sendiri, setelah menonton iklan mereka tertarik untuk membeli dan mencoba memakai shampoo sunsilk.
§  Threat
         Adanya produk pesaing yang dimasyarakat terbukti hasil pemakaiannya lebih bagus dibandingkan dengan sunsilk sehingga sunsilk harus terus tetap menupgrade kreasi dan inovasi produknya.

b.   Segmentasi, Targeting, dan Positioning
·            Segmentasi
      yaitu shampoo sunsilk ini dapat dipakai pada golongan usia remaja sampai tua,dari jenis kelaminnya baik wanita maupun pria dapat menggunakan shampoo ini  juga dari kepribadian, gaya hidup, status sosial seseorang dapat menggunakan shampoo sunsilk
·            Targeting
      Shampoo Sunsilk menargetkan konsumen yang berjenis kelamin perempuan yang berusia dari remaja sampai tua karena shampoo sunsilk ini memang dibuat untuk perempuan tetapi laki-laki pun boleh memakai produk shampoo sunsilk ini. Dimana pendistribusiannya melalui supermarket,toko-toko,minimarker,dan warung-warung kecil.
·            Positioning
      Shampoo Sunsilk menempatkan posisi nya sebagai Shampoo rambut hitam di dunia yang di nyatakan oleh pakar rambut dunia Thomas Taw sehingga masyarakat pun di dalam pemikiran nya akan beranggapan itu benar karena dinyatakan sendiri oleh pakar rambut dunia. Sehingga masyarakat yang ingin mempunyai rambut hitam dan sehat pasti akan memakai shampoo sunsilk.

Ø  Inovasi
        Iklan Sunsilk harus memunculkan juga test pemakaian dari awal pemakaian sampai pemakaian setelah beberapa minggu sehingga masyarakat dapat lebih percaya akan manfaat pemakaian yang nyata sama seperti iklan di TV.


v  Kesimpulan

      Tak dapat dipungkiri bahwa strategi pemasaran dengan media iklan saat ini sangat berpengaruh terhadap pengenalan dan penjualan suatu produk. Iklan merupakan salah satu bentuk komunikasi antara produsen dan konsumen yang bertujuan untuk mempromosikan, menginformasikan mengenai kelebihan dan manfaat produk, menarik minat konsumen serta memperngaruhi public untuk membeli suatu produk atau jasa yang ditawarkan kepada konsumen. Sehingga semua perusahaan berlomba-lomba menampilkan iklan yang terbaik terhadap produk yang dihasilkannya guna memberikan keuntungan bagi perusahaannya dan memenuhi kebutuhan-kebutuhan masyarakat.













Nama   :    Fanny Valencia Taslim
NPM    :    1519200132


STIE MDP 2016/2017